OTT Services and the Rise of Free Streaming

These days, OTT services are receiving a lot of love from users.

Especially after the COVID-19 pandemic, people spent more time at home, which greatly increased demand for OTT platforms.

OTT platforms offer multiple contents via the internet.

Netflix, Watcha, and TVING are well-known examples.

Unlike traditional cable TV, users can choose what they want to watch at any time.

There are many reasons why OTT has become popular.

First, users can access many genres in one place, giving them more options.

Users can pick movies, dramas, or shows according to their interests.

Also, compared to traditional paid broadcasting, OTT is relatively affordable.

The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.

As OTT prices continue to rise, users are becoming more cost-conscious.

Because of this, interest in free streaming services is growing.

Ad-supported free streaming allows users read more to enjoy content without paying.

This is especially attractive to users who care about budget.

FAST platforms are emerging as a new type of free streaming model.

KT recently introduced “Gi Live,” a FAST service that gained attention.

FAST is expected to become a new revenue model while the paid TV market stagnates.

The main benefit of free platforms is zero subscription fees.

It also offers various content, expanding user choice.

The disadvantage is that ads are unavoidable.

In addition, the quality can be inferior to premium platforms.

Both markets will likely keep developing over time.

Advertising-supported services will likely attract more viewers.

Cost-free entertainment remains attractive to users.

I believe harmony between paid and free services is essential.

Blending both models offers better choices to viewers.

I look forward to seeing how the streaming industry develops in the future.

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